pardeekid
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Posts: 585
(8/22/05 4:42 pm)
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nfl's beer wars
The beer rivals are fighting
Quote:
But rival Anheuser-Busch, the country's No. 1 brewer, wants to snatch those rights from No. 3 Coors and possible challengers such as No. 2 Miller Brewing. "The NFL is a strong sport and a strong marketing asset these days," says Tony Ponturo, vice president of global media and sports marketing for Anheuser-Busch.
Some rivals skip the reg season shoot out and pay for tons of SBowl ads. The SBowl reaches many more women than the avg Sun.
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